Olorunfemi Joshua Akuruyejo is a Fashionpreneur in Warsaw, Poland, known for offering timeless, handcrafted pieces that reflect the beauty and depth of African culture. His journey into fashion began at home. In 1994, his mother, a visionary designer, founded Femi Couture in Ibadan, Nigeria, naming the brand after him. She raised her children in the world of fabrics, fittings, and craftsmanship, passing on not only skill, but a deep-rooted sense of cultural pride.
In 2010, Olorunfemi took over the family business with a focused mission: to bring African heritage closer to those living abroad, while presenting it with the elegance and sophistication it deserves on the global stage. He rebranded the label as BINTA FASHION, a name formed from the initials of his own name and those of his siblings. BINTA stands as a symbol of family legacy, unity, and shared creative passion. It is also a nod to timeless elegance and cultural authenticity, which the brand now fully embodies.
BINTA FASHION specialises in luxurious African traditional wear, crafted from heritage textiles such as Aṣọ̀-Òkè, a hand-woven fabric traditionally worn for major celebrations symbolising royalty, dignity, and cultural pride, and Àdìrẹ̀, a richly patterned textile dyed using resist techniques, telling stories of identity, artistry, and expression.
Each BINTA FASHION piece is created to honour heritage, with silhouettes and styling that respect traditional forms while making them wearable in today’s world. The brand offers a sense of home and belonging, especially to those far from their roots, reminding them they don’t need to return home to feel connected to it. Through curated designs, and handcrafted originals, Olorunfemi brings culture closer, allowing people to wear their identity with pride wherever they are.
With over a decade of hands-on experience, Olorunfemi has shaped BINTA FASHION into more than a clothing line. It is a refined celebration of African heritage built on skill, vision, and an unshakable commitment to authenticity.
BINTA
Fashionpreneur & Bespoke Brand Owner
What you wear can tell a story. Of lineage. Of home. Of strength. Even in a foreign land, your heritage is never out of place.
We work with traditional West African fabrics Aso-Oke and Adire, to create garments that honour where you’re from, and where you’re going. Every piece begins with you. Through personal consultations, we design custom pieces shaped by your story, your occasion, your rhythm.
And when you’re simply searching for something that already speaks to you, we offer a curated selection of ready-to-wear pieces by African designers whose work, like ours, is rooted in meaning.
No noise. No trends. Just pieces that feel like home even when you’re far from it.
Because heritage is not just to be remembered. It’s to be worn.
BINTA
WEAR YOUR HERITAGE
Book your consultation or browse our curated picks; a fusion of signature BINTA creations and exceptional works from other designers, each honouring heritage through modern luxury.
Products n’ Picks
